Birmingham, AL 9/22/23 — Wingscapes, the innovative brand behind products for backyard birding, is pleased to announce its corporate partnership with the Cornell Lab of Ornithology. Founded in 1915, the Cornell Lab is a member-supported nonprofit and a global center for the appreciation, conservation and study of birds and biodiversity. The goal of this collaboration is to advance birding enjoyment, education, and conservation efforts.
As part of this partnership, Cornell Lab members will receive exclusive discounts on Wingscapes’ products, while Wingscapes online shoppers will receive free and discounted access to the Lab's online courses and other birding resources, deepening their understanding of ornithology.
Phil Chandler, General Manager at Wingscapes, said, “We are incredibly thrilled to be partnering with the Cornell Lab of Ornithology – this has been an aspiration of our Brand for many years. The Cornell Lab stands as the foremost authority on the promotion, understanding and preservation of wild birds. We are inspired by their efforts to promote the protection and conservation of our feathered friends in the wild. Wingscapes shares these same fundamental principles and ideals wholeheartedly. Our aim goes beyond simply selling a product; we want to foster an education and understanding of how we as humans can better connect with the natural world. We look forward to promoting the Cornell Lab and learning from their insightful discoveries.”
Mary Guthrie, Director of Corporate Partnerships at the Cornell Lab of Ornithology, echoed the sentiment, saying, “We are excited to announce our partnership with Wingscapes and look forward to working with them to spread the joy of bird feeding to their customers. Feeding backyard birds is a great way to connect with nature. Whether you are lifelong birder or just getting started, our resources can help deepen your understanding and appreciation of nature.”
By partnering with the Cornell Lab, Wingscapes is ready to inform and inspire bird enthusiasts about the importance of backyard birding, as well as how fun and simple it can be. This partnership offers a unique combination of education, expertise, and creative products to help the for the birding community enjoy the birds visiting their backyard.
To learn even more about birds, we encourage you to check out the Cornell Lab of Ornithology’s website. There, you will find valuable resources such as the Merlin Bird ID App, an online guide to birdwatching called All About Birds and several ways to get involved within the birding community. These tools plus many more will expand your knowledge and understanding of your favorite feathered companions.